Cristiano Ronaldo is super sexy in this new photos to promote his new CR7 underwear line, so much so that ladies maybe seen sporting these undies all in a bid to connect with our here, steaming, package.

Its hard to say if this footballer actually sits at home all day, looking this edible, but one thing's for sure: He makes looking hot seem easy and effortless.

Christiano totally burns up the pages as can be seen in photos form the shoot.

According to the press release, Ronaldo’s new undies are supposed to be super soft thanks to “superfine microfiber” material.